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Thursday, November 28, 2013

Google Hummingbird SEO Orange County Los Angeles CA

What type of “new” search activity does Hummingbird help?

“Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.

“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.

should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.

In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

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Tuesday, November 26, 2013

Trends in Orange County SEO Web Marketing

•Social Media Optimization: Search engines such as Google and Bing have integrated social search to show Orange County web results that are more personally relevant. Google looks at many signals to determine a page's relevance and ranking, including social signals from Google +1 and other social media services.
•Local Optimization: Google Place Pages play a prominent part in the Orange County, California search results, so having an optimized profile is essential for any locally-focused firm.
•Site Speed Optimization: Site speed is now a factor in search rankings. Site speed has always been important to site visitors who will quickly back out of a website that takes too long to load and now, search engines are factoring that experience into search results.
•Advanced Video Optimization: YouTube and video sites were virtually untouched by Google's recent Panda updates. Video sitemaps should be used as well as testing a variety of videos in order to optimize visibility in search.
•Competitive SEO: SEO is now a big part of most Orange County companies' website marketing plans. SEO teams should know it is essential to gauge the competition and decide what share of the market can be effectively tapped, and which portions won't provide the return firms are looking for.